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Local food retailer Farm Boy is looking to create an app with two Ottawa companies aimed at streamlining and enhancing the shopping experience.

One company, omNovos, is a Kanata-based firm that specializes in mining customer data to help companies get to know their customers.

In a media release, omNovos compared the app to the Starbucks app in terms of personalization.

Ottawa company Iversoft will be responsible for the user interface, while OmNovos will be responsible for the back-end infrastructure of the app. It’s a big, multi-year contract, and a possible springboard for growth for the company, which evolved from local company DataKinetics in 2015.

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