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Canada’s largest tech park now has the capacity to tell its companies’ stories to the world. 

On Tuesday afternoon the Kanata North Business Association unveiled the newest, brightest jewel in its crown: a state-of-the-art broadcast studio at Hub350, The Ross Video Digital Media Lab. 

Ottawa-based Ross video partnered with KNBA to provide a complete video production system that will allow the organization to promote innovation and live broadcast news, events, and experiential learning opportunities. 

“To keep up the momentum, we need to promote the cutting edge technology being promoted in the region. The more we can enthusiastically promote our community and what we do here, the more we can attract and keep the best and the brightest,” David Ross, CEO of Ross Video, said at the ribbon cutting ceremony. 

Ross also pointed to the KNBA’s partnership with Ottawa’s postsecondary institutions, and said the media lab would be beneficial to them also. 

“Ottawa has some of the top minds in academia and that means we have the top minds in the industry. The media lab will be an important tool to provide students with hands-on experience in broadcast technology and it will give them the opportunity to demonstrate their knowledge,” Ross said. 

Sir Terry Matthews was also at the opening, and said the media lab added another opportunity for Kanata’s tech companies to get their message out. 

“To have the ability in this park, to have professional video presentations, whether they are annual general meetings or quarterly meetings, this is the way the world is today,” Matthews said. 

KNBA’s member companies will be able to access the Digital Media lab and studio to deliver virtual customer events, user conferences, and industry leadership keynotes. 

The lab will be open to KNBA members for bookings as of early 2023, allowing them to produce technology news content in various formats including podcasts, vlogs, and industry leading video. 

Jamie Petten, executive director at KNBA, first had the vision for the media lab two years ago. Last year, the organization announced it would be working with Ross Video to make that dream a reality.  

“Through Ross Video’s expertise in design and innovation, we’re confident that this partnership will support the community in creating creative content and sharing their innovations, taking their businesses to the next level,” Petten said when the partnership was announced last year. 

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