Grow Your List The CASL Way: Complying with Canada’s New
Anti-Spam Legislation Thursday, March 20, 2014 5:30-7pm
@The Marshes Golf Course
Have you ever wondered why it’s so important to think about building your list of contacts? Do you have questions about how to go about building connections to and collecting names from new contacts, customers or supporters? Are you unsure how the answers to those questions fit with the new Canadian anti-spam legislation, CASL, which is coming in July 2014? In this seminar, we explore the answers to these questions and figure out how to make the practical requirements of marketing your business or organization work with the new legislative requirements in Canada .
Carolyn Gardner, Authorized Local Expert, Constant Contact Inc.
As an Authorized Local Expert with Constant Contact, Carolyn Gardner shares her passion for email and social media by speaking to small and medium business (SMB) owners, associations, non-profits and individuals in the Ottawa area.
As Director of Marketing and Communications at Novotech Technologies, Carolyn is also part of the technology world actively promoting M2M (machine-to machine) solutions- the next big wave in wireless. Over the years, Carolyn has been an e-marketing consultant for many organizations including the Royal Canadian Mint, Roots, Ontario Parks and Canadian Resource Centre for Victims of Crime. Prior to this, Carolyn was founder and president of cardcommunications, a niche email marketing services company that was powered by Constant Contact.
Megan Cornell, Corporate Lawyer & Privacy Expert, Allan Snelling LLP
As a corporate lawyer with the Kanata-based law firm Allan Snelling, Megan Cornell provides advice to all sizes of companies on corporate matters. Megan has a passion for all matters touching the corporate privacy sphere and provides advice on PIPEDA, employee privacy issues, best practices and compliance and the new Anti Spam Legislation.
Megan is keen to assist businesses adjust their communication strategies to ensure compliance with Canadian and well as international legislation and best practices .