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Video production technology powerhouse Ross Video just acquired its eighteenth company to date, bringing California-based D3 LED under the Ross umbrella. 

Founded in 2006, D3 is a leader in creating LED displays, working with broadcasters and companies such as ESPN, Gap and Victoria Secret.

Ross intends to use D3’s expertise in custom LED experiences to broaden the company’s scope of work in live production as well as in virtual and extended reality. 

“We’re excited to welcome the amazing D3 team to Ross,” Ross Video CEO David Ross said in a statement. “It’s great to add another world-class brand to the Ross family, and I can’t wait to have our R&D teams collaborate and help our customers overcome their creative, business and technical challenges.”

D3 is the latest in a string of acquisitions for Ross Video, who acquired Miami-based video streaming software company Primestream back in June – pushing the local company past the 1,000 employee mark. 

“Acquisitions have played an important role in our success,” adds Ross, who just celebrated his 30th year with Ross Video, a company founded by his father in 1974. 

Image: Eagle – stock.adobe.com

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