We’re excited to announce that we’ve refreshed our branding!
If you follow us on social media, you may have noticed some changes. But like your mama probably told you growing up — change can be good. Take our new logo, for instance. With a sleek new design, we’re giving you every reason to believe that success really does happen here.
We opted for similar colors, adding some aqua and plum to the mix, which offer the perfect blend of fun and sophistication. Who says you can’t have it all?
We’ve kept our signature triangular mosaic, which has been simplified, evoking the arrowhead formation of the Kanata North Business Park borders. Another evident change is the typeface, which has shifted to a trendier, more condensed font, to balance our geometric icon. The new font is a web-friendly open source typeface called Montserrat, and is one that is loved by many web and UI designers.
The new look and feel reflects how we’ve evolved and represents our creative enthusiasm to expand into new areas and reach new audiences.
Our colors and what they mean.
- Magenta is the color of change and transformation. It suggests imaginative, innovative, and creativity.
- Teal/Aqua combines the calming properties of blue with the renewal qualities of green. It is a revitalizing and rejuvenating color that signifies refreshing, sophisticated, energy and wisdom.
- Plum and purple is the color of imagination and spirituality representing wealth, pride, mystery, and the future. Both contain the energy and strength of red with the spirituality and integrity of blue.
- Yellow/Gold is uplifting and illuminating, offering hope, happiness, cheerfulness and fun. It’s the color of success and triumph and associated with courage and passion.
All of these colors resonate well with our future brand identity and how we want to represent our community. Its modern, fresh and fun and reflects our new direction forward with confidence in attracting top talent and business.
We are incredibly proud of this new design — but we can’t take all of the credit. A huge thanks to our friends at Valt for their commitment to the brand, (and for working closely with our team to reveal our final glow-up!) We hope you like it as much as we do!
Watch for some exciting new graphics and a refresh to our website coming soon!
And for those who may not have noticed – we did change our name a couple of years ago to the Kanata North Business Association (no longer Kanata North BIA) – as we felt this better serves our business community as a corporate partner in Canada’s Largest Technology Park.