Invest Ottawa Presents Branding and Marketing 101 | Kanata North Business Association

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Invest Ottawa Presents Branding and Marketing 101

January 24, 2014 @ 12:00 pm - 2:00 pm

Congratulations, you’re a small business owner! And you are discovering there are a lot of hats you have to wear, and a lot of “little things” you need to worry about-like generating sales, doing the work, managing your website, and more. Join us for a two-part presentation to help you with your business-building efforts.

“Brand Image 101” will deal with your BRAND IMAGE, and we will clarify some of the confusion around “brand image”, brands and branding. This presentation will also deal with the impact your brand image has on your business, as well as items you need in your marketing toolkit for brand image success.

After the break, we will tackle “Marketing 101”. Yes, it’s time to exercise your marketing muscles. But how exactly do you “spread the word”? Marketing seems like a giant, overwhelming task-and that’s why you need a plan and information. We will discuss what marketing IS, the role your brand image plays in marketing, as well as some marketing myths to avoid.

Both presentations are aimed at new business owners, or people contemplating starting a new business (that’s the “101” part). If being an entrepreneur is new to you-then we look forward to seeing you!

Speaker Bio: Loreto Cheyne

Loreto Cheyne is the principal and owner of Lola Design, an Ottawa-based graphic design studio. Loreto is a graduate of Sheridan Institute of Technology and Advanced Learning Graphic Design program. Her area of expertise is brand image design, and her focus is on creating the visual identities of service professionals in Ottawa. She has previous experience in print technology, print production, project management, as well as customer service.

Loreto is the chair of the Marketing & Communications Committee for Women’s Business Network (WBN) and she is an active member of the Greater Nepean Chamber of Commerce. In her spare time, Loreto is a volunteer at the Canadian Federation of Humane Societies, where she volunteers her graphic design expertise.

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January 24, 2014
12:00 pm - 2:00 pm


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